Evaluation Tools

The Bradberry Youth Experience Design Laboratory is using special questionnaires to measure structured experiences. Please feel free to download these questionnaires for use in your own research or evaluation studies by selecting the name of the scale below.

Absorption

Any participatory activity focused on sensory stimulation is appropriate to this scale. Examples are viewing a landscape, strolling along a beach, noncompetitive cycling and paddling, relaxing in a hot tub, wine tasting, enjoying fine food, listening to instrumental music, and enjoying aromas in a flower garden.

Deep Structured Experience

This scale is appropriate for use in any structured experience, including engagement, immersion, and absorption experiences. Users might note
that the theory of structured experience distinguishes between three fundamental types of structured experiences.

Delight

The delight scale is appropriate to any structured experience. It is a measure within the family of post-hoc satisfaction scales. Other scales within that family include our perceived value of time spent scale, and our proclivity to promote scale.

Engagement

Any participatory activity involving a developing story (“narrative”) is appropriate to this scale. Examples are reading, conversing, and being a spectator in sport events and performing arts events. Note that performance activities are not included. The experience of participating in performance activities is more appropriately measured with our immersion scale.

Immersion

Any participatory activity involving performance of a skill or task. Examples are playing sports, creating a craft, producing an artistic creation, singing, acting in a play. Note that spectator events are not included. Spectator experiences are more appropriately measured with our engagement scale.

Perceived Value of Time Spent

This scale deals with the degree of contentment with the investment of time resource into the structured experience.

Proclivity to Promote

The proclivity to promote set of measures below generates scores on three simple constructs: proclivity to promote to others, interest in returning, and interest in new offerings by a provider. These are scales within the “post-hoc evaluation” family of scales in the Theory of Structured Experience. Other scales in that family include perceived value of time investment and delight.

Provocation

The provocation scale is appropriate where the structured experiences creates an awareness for action. Examples are following dark tourism site visits, provocative speeches about political issues, reading material designed to move people to action.